Lanvin for H&M -- Women's Full Lookbook
complete with a Leigh Lezark appearance and Alber Elbaz sketching his trademark cartoon.
If I wasn't interested in the clothes before, I'm hooked now. I love the video. I normally don't watch fashion short films or video lookbooks but I may change my mind after this. It was well thought out and very creative. At the end of it I found myself lusting for more. I really want to see these clothes in store now. If only I could find out who directed it.
Side Note: If music artists put this much effort into their own music videos I think the music industry could create just as much interest as this campaign.
Source: Zet Fashion
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