I've been hearing about the new Make Up For Ever Ads for a while but I'm glad that I saw it in person yesterday in Instyle. An untouched photo in the glamourized lives we live in ? Unheard of.
Many may think that it is a publicity stunt...and I agree it is. I'm sure many people will buy or even consider buying their products because of their "untouched" ad but I think its the first step to a great thing. I'm tired of magazines and brands heavily editing models to "fit their view". Maybe in the near future we may have less photoshop and more "real size" "natural" looking models rather than amazon godesses we know we'll never be.
One thing that I don't like about the new ads is that the poses look too bland and literal. Almost like "not only is this not photoshopped but I took this photo myself"
Hopefully this will put more emphasize on photographers and every other person that goes into the behind the scene of photoshoot and not the photoshop happy editors who have to "fix a girls flaws". (below I have a few controversial covers)
Beyonce's skin colour dramatically changes from lightskin to a darker skin.
I'm going to go ahead and say that Ralph Lauren has THE WORST PHOTOSHOPPED AD that I have ever seen. The model Filippa Hamilton is pictured below.
What do you think of the new untouched ads ?
Is it something that you would like to see more or less of in the future?
Read more find more info, pictures, and the video promoting MUFE